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Evil Intentions - The Maligned Diamond

May 20, 2006, 12:13 pm

There are those that believe that the diamond industry is a disgrace to the humans that it uses. Particularly in regards to women. As they ask questions about how the expensive businesses stay in such. All while they try to get you to reconsider its worth. Entailed further in the following about:

The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Any Average Joe Consumer dreads the Vagisils, Cotex’s, Summer’s Eves, and Monistats of the world. There is just something about that viscous blue fluid dripping onto a Maxi Pad that gives us all that tingly feeling right before we want to be sick. However, there is another product that creates the same feeling in a more subtle, increasingly malignant fashion.

Diamond retailers advertise, advertise, and advertise. Expensive jewelry stores seem to be in every mall, strip mall, and shopping center, and we wonder how it is that these stores thrive. The answer is this: Venus and Mars, love and hate, and women and men. The diamond industry plays on the tensions between men and women like Beethoven’s fingers on keys.

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